AmCham MCBD Committee and AI Working Group Explore the Present and Future of AI in Marketing Workflows

On October 1, 2026, the AmCham Marketing, Communications and Business Development (MCBD) Committee, in collaboration with the AI Working Group, hosted a joint workshop titled “The Present and Future of AI in Marketing Workflows”.

The workshop brought together AmCham member companies, marketing and communications professionals, and business representatives to explore the growing role of artificial intelligence in marketing workflows and discuss how AI can support marketing teams in their day-to-day activities

The session opened with welcoming remarks from Ms. Aysel Suleymanova, Chairperson of the MCBD Committee, who welcomed participants and highlighted the importance of exploring practical applications of AI in marketing and communications. 

The session featured Mr. Vugar Javadov, CEO of Neurotime and Chairperson of the AI Working Group, who shared practical insights into the current capabilities of AI tools and their potential role in marketing. The workshop focused on how AI can generate content and analyze data, while also examining areas where human judgement and expertise remain essential. 

Following the session, Mr. Alikamran Ismayılzada, Head of Marketing Department at Access Bank presented the program and discussed its potential impact on marketing. He introduced an AI-powered tool and provided participants with practical insights into how AI can be applied within marketing workflows and support day-to-day marketing activities.

During the workshop, Mr. Javadov and Mr. Ismayilzada presented a solution developed in collaboration with a marketing executives to test the practical application of AI within a real marketing workflow. Through a live demonstration, participants had the opportunity to see how the solution works and explore its practical capabilities. The session also examined where AI performed effectively, where it faced limitations, and what these results can teach marketing teams about the use of AI in their workflows.

The discussion further explored how marketing teams can approach AI adoption in a practical and informed way, considering both the opportunities offered by AI tools and the continued importance of human decision-making. Participants also exchanged perspectives on how AI may shape marketing workflows in the future and how businesses can prepare for the continued development of AI technologies.

The workshop concluded with an interactive Q&A and open discussion, allowing participants to raise questions, exchange perspectives, and further explore the practical use of AI in marketing. The session provided an opportunity for participants to discuss how emerging AI capabilities can be integrated into marketing workflows while maintaining the value of human expertise and judgement.

The event was held with the generous support of Neurotime. AmCham Azerbaijan extends its sincere appreciation to Neurotime for its valuable sponsorship and contribution to the successful organization of the event.

Date
2 October 2026
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