2X sales increase thanks to localized No ...
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2X sales increase thanks to localized Novruz Celebration by Lay’s
Bloom Group&Lay’s Azerbaijan best practice sharing.
Lay's recently unveiled a dynamic campaign that captured the essence of Novruz, delighting consumers and doubling sales figures from the previous year. Orchestrated by the Bloom Group with BBDO CA, this innovative campaign married Lay's global brand appeal with the rich traditions of Novruz, showcasing a brilliant example of how to resonate with the local market.
The multi-platform strategy encompassed everything from vibrant outdoor displays to targeted digital promotions, quickly becoming the talk of the town. The campaign's heart was an engaging commercial that beautifully portrayed Novruz festivities, contributing to the brand's impressive performance.
This standout marketing success demonstrates what can be achieved through creativity and smart partnership — connecting with customers and surpassing expectations. Let's discuss how your brand can replicate this success.
Watch the video here: https://www.youtube.com/watch?v=zPLaqOXirHE
